# ARAT — Growth Brief Template

Business name:
Website or social profile:
Location and market:
What do you sell?
Who is most likely to buy?
What makes your offer different?
Top customer questions:
Primary business goal (one sentence):
Current marketing channels:
What has worked so far?
What feels stuck?
Monthly budget range:
Desired next action (enquiry, booking, sale):
How will you know it worked?