Expertise

Paid media from strategy to scale.

Campaign execution is only one part of the job. I connect creative, tracking, audience intent, measurement and commercial goals.

Google Ads

Search, Performance Max and Display campaigns built around keyword intent, account structure and conversion quality.

Facebook and Instagram campaigns across prospecting, engagement, traffic, leads and retargeting with creative testing at the centre.

Creative-first paid social designed around hooks, native content behaviour, Spark Ads and performance monitoring.

Measurement systems that make advertising decisions more reliable and connect media activity with website behaviour.

Ad concepts shaped around psychology, attention, problem-awareness and the reason a customer should act now.

Large project coordination, team alignment, reporting, anomaly detection and turning performance findings into clear next actions.