Questions business owners actually ask.
Simple answers to the decisions people face every week. Browse the questions. Follow a guide when you need more detail.
Clear answers, without the jargon.
What does a digital marketing agency do?
It helps a business reach the right people online. The work may include SEO, paid ads, content, websites, tracking and campaign planning.
How much should a small business in Nepal spend on marketing?
Start with a budget you can sustain and measure. Choose one important goal and estimate the cost of testing before increasing spend.
Should I choose Google Ads or Facebook Ads?
Google Ads often reaches active search intent. Facebook and Instagram can help create demand and remind people about your offer. The right choice depends on the audience.
How quickly can SEO bring customers?
SEO is usually gradual. Search competition, existing website quality and the usefulness of your content all affect timing.
Do I need a website before running Meta Ads?
Not always, but a useful website or landing page often gives people more information and a clear way to enquire.
What is a good cost per lead?
It depends on how many leads become customers and what each customer is worth. A cheap lead that never buys may be more expensive in practice.
Why did clicks rise but sales stay flat?
Check search intent, creative fit, landing-page clarity, conversion tracking and lead quality. More visitors do not always mean better visitors.
Can a small team manage multiple channels?
Yes, when the scope is realistic. Start with a clear content system, one main acquisition channel and simple reporting.
How do I know if my ads are working?
Define a business outcome first. Then review platform actions, website events and confirmed enquiries or purchases where available.
What makes good ad copy?
A clear hook, a relevant reason to care, credible proof and an easy next step. Short sentences often work better than generic hype.
What is local SEO in Nepal?
It helps nearby customers find a business through relevant pages, accurate contact information, local context and a well-maintained Google Business Profile.
Do I need TikTok Ads for my business?
Only if your audience, content and objective make sense on the platform. A channel should earn its place in the plan.
Can an agency guarantee number one on Google?
No credible agency can guarantee organic rankings for every query. Algorithms, competition and search behaviour change.
What does CRO mean?
Conversion rate optimisation. It means improving a page or journey so more relevant visitors complete a useful action.
Is a high social media reach always good?
It can be good for awareness. But it does not prove sales or leads. Match the metric to your campaign goal.
Should I use the same creative on Facebook and TikTok?
You can test similar ideas, but each platform has different viewing behaviour. Adapt the opening, format and pacing.
What is retargeting?
Showing relevant ads to people who have already interacted with your business, where platform rules and privacy choices allow it.
Why is mobile website speed important?
A slow or unstable page makes it harder for people to read, trust and use your website.
How can I brief a digital marketing agency?
Share what you sell, who buys it, your goal, what you have tried and the budget range you can support.
Where is ARAT located?
ARAT is based in Madhyapur Thimi, Bhaktapur. It serves Kathmandu Valley, Nepal and selected international projects.
Your next customer is already making a decision.
Tell us about your business. We will help you find a sensible next step.