Case studies

How strategy becomes business performance.

High-level case study summaries. Detailed verified campaign numbers can be expanded as more account-level data is added.

RAI Restaurant London

Driving restaurant demand in Central London.

Working across Google, Meta and TikTok required balancing high-intent search demand with continuous social discovery, creative testing and reservation-focused analysis.

Challenge

Maintain booking demand in a competitive restaurant market while media costs, seasonality and customer behaviour change.

Approach

Search-term control, audience segmentation, creative iteration, tracking, funnel analysis and regular budget reallocation.

Outcome focus

Reservations, qualified website behaviour and sustainable demand — not reach or clicks in isolation.

Hot Stone London

Turning premium restaurant USPs into paid-media demand.

Campaign strategy connected strong product experiences with search intent and social creative — including premium Japanese dining, Kobe beef and the hot-stone experience.

Challenge

Compete for attention in a crowded London restaurant category with strong competition and variable demand.

Approach

Keyword strategy, audience and retargeting structure, creative positioning, campaign optimisation and performance reporting.

Outcome focus

Increase the quality of demand and move paid-media activity closer to actual bookings.