Strategy & Psychology
Offers, hooks, messaging and customer intent shaped around why people actually take action.
Performance Marketer · Paid Ads Specialist
Turning ad spend into real business growth.
I plan, launch and optimise paid media across Google, Meta and TikTok — combining strategy, creative, tracking and data to drive bookings, leads and sales.
$456K+Ad spend managed
3+Years experience
3Core ad platforms
Google Ads2,380Conversions
Meta Ads26.2M+Impressions
Paid Media$456K+Managed
Selected work across
RAI Restaurant LondonHot Stone LondonConvent English SchoolProlific Computer Institute
What I do
More than running ads. I build growth systems.
From audience psychology and ad copy to conversion tracking and budget optimisation, I connect the full paid-media journey instead of treating campaigns as isolated clicks.
Paid Media Execution
Google Ads, Meta Ads and TikTok Ads structured for acquisition, remarketing and scalable growth.
Tracking & Analytics
GA4, GTM, Search Console, pixels, UTMs and conversion events connected to meaningful outcomes.
Optimisation & Reporting
Search terms, audiences, creatives, budgets, CPA, ROAS and funnel behaviour analysed continuously.
Proof of performance
Results delivered in competitive markets.
Including performance work for Central London hospitality brands where demand, competition and media costs are constantly changing.
Meta impressions26,255,176Selected account snapshot
Meta link clicks752,412Selected account snapshot
Google conversions2,380Selected account snapshot
Google clicks112,690Selected account snapshot
Selected work
Performance marketing across hospitality, education and services.
I adapt the campaign structure to the business model — restaurant reservations need a different journey from education enquiries or product sales.
See portfolio
01
Hospitality · London
02RAI Restaurant London
Paid media, tracking, creative testing and performance reporting.
Hospitality · London
03Hot Stone London
Search and social performance focused on bookings and high-intent demand.
Education · Nepal
Convent English School
Digital promotion and audience-focused campaign support.
Ready to grow?
Have a business that needs stronger paid-media performance?
Tell me the goal, current challenge and budget. I’ll help map the next move.